Concept Number 3 is the third and final release in the Concept Series – a collection that fuses the artistry and expertise behind whisky making with creativity and culture.
UNITING TWO FORMS OF CREATIVE ARTISTRY
The Macallan Concept Number 3 brings together whisky and design through this latest collaboration with David Carson, one of the most influential and revolutionary contemporary graphic designers.
Carson brought his perspective and unique style to the design of Concept Number 3. He was inspired by his time spent at The Macallan Estate working alongside The Macallan’s Whisky Maker, Polly Logan. Best known for his innovative magazine design, and use of distinctive experimental typography, David has designed the pack and label for the third and final addition to the Concept range.