Martin Edgerton Gill, formerly owner of the London Gin Company, discovered that whilst superb taste in the glass is key to the long term success of a liquor brand, colour really works. His creation, the world’s first blue gin “London No 1 Blue” sold in 2010 to Gonzalez Byass of Spain has been a huge success.

Rather than retire on the sale of London Gin, he decided to explore the possibilities of a pink gin.

Gill, who had pioneered herbal teas in the nineteen eighties used his considerable knowledge of herbs and spices to create a totally new and contemporary pink gin. Quite apart from the enticing rosiness it is a delightful and complex gin blended with no less than fifteen exotic ingredients including pomegranate. 47% Alc./Vol.